American Union Busting Firm Comes to Canada

There’s an American consulting company called Projections that claims to have been helping American employers ‘remain union free’ for thirty years.   Even union busting consultants need to grow, so Projections has come out with some videos directed at Canadian companies (as if Canadian employers need help from Americans on how to remain union free!  The nerve ….).
Here’s their Canadian website. It doesn’t say much, so you’d have to order the movies.  It does have lots of pictures of mean looking people who I assume are actors pretending to be union members.  Scaaaarrrrry stuff.  This is from their pitch to Canadian employers:

Delivered in a conversational tone, this union avoidance video educates employees, providing them with the basis for an informed decision. All “It’s Your Choice” videos can be shipped overnight from inside Canada, so there’s no delay in delivery. Specific versions are available for Ontario, British Columbia, and Alberta and come in both manufacturing and non-manufacturing environments

Wow, province specific advise on how to keep unions out.  I think I will order the videos, maybe use them as a teaching aid in my class.  Apparently, some Canadian law firms helped them prepare these videos.  Now why would a management side labour lawyer want to promote videos like this?   Isn’t advising employers how to remain non-union part of their core business?  If all you need is an American-made movie, who needs a labour lawyer?   Projections also has a blog.
What do you think of companies like this, who profit by trying to discourage workers from joining unions?   Consider that joining a union and engaging in collective bargaining is considered to be a fundamental human right in both Canada and under international human rights law.  Is there something sleezy about an industry whose service is to discourage people from exercising their fundamental human rights?  Or is union avoidance consulting a respectable business that simply seeks to inform employees of their rights so they can make informed choices?